The sporting icon has signed an initial one-year deal with the bookmaker and will feature in the company’s exciting new integrated advertising campaigns over the next twelve months - and beyond.
AJ will also appear in the firms social media and PR activities - promoting the William Hill brand in a fun, interactive and responsible way.
Anthony joins William Hill’s current brand ambassador team, which already includes Sir Anthony McCoy, Kirsty Gallacher and Robbie Savage.
The announcement comes as Joshua prepares to defend his WBA, WBO, IBF and IBO world titles against Alexander Povetkin in front of 90,000 people at Wembley Stadium on 22 September.
On the deal heavyweight champion Anthony Joshua OBE said; "I am pleased to partner with William Hill. We are both leaders in our fields so it was only right to go 'all in' with them! They are promoting and marketing boxing to a huge audience outside of our industry which is something I am passionate about. It is important for me to work with brands who understand the journey I am on and the dedication it takes to become undisputed heavyweight champion. I have been really impressed with the team at William Hill and I am looking forward to a long and successful partnership."
CEO of AJBXNG Freddie Cunningham said; "We are delighted to partner with such an established and forward thinking brand in William Hill. We have been really impressed with their activation plans for the next 12 months and how they would like to grow the partnership in to new territories."
CEO of William Hill Philip Bowcock said; "Anthony Joshua is one of the leading sports personalities of his generation and he has achieved so much so quickly. It’s exciting times at William Hill as we expand into the United States and we felt this was a perfect time to announce a global brand ambassador. AJ is the ideal fit for the role and we believe he will help us grow and energise or brand as we join him on his journey to become the undisputed heavyweight champion of the world."
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Notes to Editors
Picture caption: Unified world heavyweight champion Anthony Joshua unveiled as William Hill’s new global brand ambassador in Sheffield, England. Pictures are free to use and there is no reproduction fee. Please credit Jon Shard photographer where applicable.
About William Hill
William Hill PLC is one of the world's leading betting and gaming companies, employing over 16,000 people. Its origins are in the UK where it was founded in 1934, and where it is listed on the London Stock Exchange. The majority of its $2.1 billion annual revenues are still derived from the UK, where it has a national presence of licensed betting offices and one of the leading online betting and gaming services. In 2012, it established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the USA. William Hill US currently operates 107 race and sports books in Nevada and the state’s leading mobile sports betting app. Following the ruling in May 2018 by the Supreme Court that the federal ban on state sponsored sports betting was unconstitutional, the company is planning to operate where permitted by law throughout America. William Hill US is already operating in New Jersey at Monmouth Park Racetrack and Ocean Resort Casino and is the exclusive risk manager for the sports lottery in Delaware. William Hill also has licensed operations in The Bahamas, Italy and Spain and serves online customers throughout the world from its Online headquarters in Gibraltar.
