Official Betting Partner of the Grand National Festival, William Hill, has lit up Liverpool’s city centre this week with an iconic 3D projection just days out from one of racing’s most iconic events.
The projection, broadcast onto the 457ft St Johns Beacon in Liverpool city centre, tells the story of the Grand National through a selection of famous stories and major players of Grand Nationals of yesteryear, bookended by a dynamic intro and outro utilising the latest 3D projection mapping technology.
The film’s narrative draws focus to several of Aintree’s most famous fences, including Becher’s Brook and The Canal Turn, plus the dramatic race past the Elbow onto the home straight – told through a video montage of historic races and commentary.
Three-time winner Red Rum features alongside fellow Grand National legends Don’t Push It, One For Arthur and Corach Rambler – a leading contender to go back-to-back this year. The video also includes notable moments from William Hill ambassadors Sir AP McCoy, Barry Geraghty and trainer Lucinda Russell.
Open to the public, the film’s debut took place on Wednesday (10th) evening and will be displayed on loop at St Johns Beacon this Thursday and Friday evening, offering an unforgettable sensory experience for passers-by.
The powerful and impactful art projection aims to build anticipation for the Grand National, create an atmosphere of celebration and reflect on the heritage and prestige of the great event.
Content will also be published onto William Hill’s social channels for non-attendees to view in anticipation of the weekend’s fixture, and supported by William Hill’s stable of top-tier ambassadors including Barry Geraghty, Lucinda Russell, Sir AP McCoy, Leonna Mayor and more.
William Hill ambassador, Sir AP McCoy, said: “Winning the Grand National is any jockey’s dream and I was very lucky to do that in 2010 on Don’t Push It. I’ve seen re-runs of the race over the years, but never like this.
“William Hill has done an amazing job capturing the spectacle that the Grand National is and what it means to the city of Liverpool. It’s a brilliant visual and it really builds anticipation for this year’s race.”
William Hill’s Racing Sponsorship Manager, Mark Walton, said: “The Grand National is one of the most famous races in the world, and we wanted to make something truly stand-out that lights up Liverpool as the nation gears up to be Grand National ready.
“By combining state-of-the-art technology with a stunning short film encapsulating everything that makes the Grand National so unique, we are proud as the event’s official betting partner to say we have lit up Liverpool as the nation gears up to be Grand National ready.
“William Hill is a heritage brand with a reputation as a long standing, trusted racing brand and this ties in perfectly with the storied history of the Grand National. By combining state-of-the-art technology with a stunning short film that celebrates past and present racing royalty – tied together using the elements that make the race so unique – we’ve created something that inspires and energises viewers and gets pulses racing ahead of Saturday’s big one.”
