William Hill’s market-leading sports betting US data and apps featured across ESPN platforms
William Hill PLC (LSE: WMH) (‘William Hill’ or the ‘Group’), America’s number one sports book, has today extended its media and digital presence as a result of a co-exclusive agreement signed by our US partner, Caesars Entertainment, with ESPN, the world’s leading sports entertainment enterprise featuring a broad and deep portfolio of sports assets.
William Hill Sports Book’s odds and markets will connect directly to William Hill’s sports betting apps in legalised states. The deal comes shortly after William Hill became the exclusive sports betting operator for Caesars Entertainment, following the merger with Eldorado Resorts. Link integrations to William Hill’s sports betting apps, geo-targeted to legalised sports betting states, will appear on ESPN.com web and mobile web and the ESPN Fantasy app. Caesars Sportsbook by William Hill will also become a sponsor of ESPN’s Fantasy products, deepening an existing relationship as ESPN’s exclusive odds provider.
Since becoming Caesars Entertainment’s exclusive sports betting partner over a month ago, William Hill has opened 12 branded sports books at Caesars’ properties in Nevada, Iowa, and most recently, New Jersey. Pending regulatory approval, the remaining sports books across the Caesars portfolio will be rebranded in the coming weeks. The mobile sports betting app, Caesars Sports Book by William Hill, will soon be available in Indiana, Pennsylvania, New Jersey and Nevada pending regulatory approvals. Once integration of the Caesars sportsbooks is completed, William Hill will operate in more than 170 retail locations across 13 states.
"ESPN is one of the pre-eminent brands in sports. Tens of millions of fans will now have a direct link to our sports betting apps and odds," said Ulrik Bengtsson, Group Chief Executive Officer of William Hill. "Giving ESPN users this access will accelerate our leadership as we continue to expand in the US."
Enquiries
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William Hill |
Louise Turner-Smith, Director of Investor Relations Alison Cole, Director of Corporate Communications |
Tel: +44 (0) 20 7612 3251 Tel: +44 (0) 20 7612 3233 |
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Brunswick |
Andrew Porter / Samantha Chiene |
Tel: +44 (0) 20 7404 5959 |
About William Hill US
William Hill US, part of FTSE-listed William Hill PLC, is America’s #1 Sports Book operator. Established in 2012, the company has expanded from its birthplace of Nevada to operate in more than 150 locations across 12 states, and now takes one in every four sports bets placed in the country. William Hill US currently has operations in The Bahamas, Colorado, Florida, Illinois, Indiana, Iowa, Mississippi, New Jersey, Rhode Island, Washington D.C., and West Virginia. The company is also the licensed sports betting provider for numerous casinos in Mississippi and New Mexico and is the exclusive risk manager for the Delaware and Rhode Island sports lotteries. Product and technology are core to William Hill’s growth strategy in the US, and it now offers industry-leading betting apps in Colorado, Iowa, Nevada, New Jersey and West Virginia. Continuing the innovative spirit of its founder William Hill, the company opened a sports book in the world-famous Capital One Arena in 2020, becoming the first operator to offer sports wagering inside a US professional sports complex. For more information, visit William Hill US.
About Caesars Entertainment, Inc.
Caesars Entertainment, Inc. is the largest casino-entertainment company in the U.S. and one of the world’s most diversified casino-entertainment providers. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment’s resorts operate primarily under the Caesars®, Harrah’s®, Horseshoe® and Eldorado® brand names. Caesars Entertainment offers diversified amenities and one-of-a-kind destinations, with a focus on building loyalty and value with its guests through a unique combination of impeccable service, operational excellence and technology leadership. Caesars Entertainment is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. For more information, please visit www.caesars.com/corporate.
About ESPN
ESPN, the world’s leading sports entertainment enterprise, features more than 50 assets – eight U.S. television networks, direct-to-consumer ESPN+, ESPN Radio, ESPN.com and the ESPN App, ESPN International, and more. ESPN is 80 percent owned by ABC, Inc. (an indirect subsidiary of The Walt Disney Company) and 20 percent by Hearst.
