William Hill are the new headline sponsor at Dundalk Stadium for all horse racing fixtures between 27th September and 11th April, both Wednesdays and Fridays.
This will see William Hill as the title sponsor of this Friday’s Listed Diamond Stakes as well as the Group 3 Mercury Stakes, won in the past by the likes of Take Cover and Caspian Prince, on Friday 25th October.
A total of 37 fixtures between September and April will see William Hill signage displayed across the track, including on the starting stalls and the winning post.
The agreement coincides with the leading bookmaker taking over sponsorship of Racing TV’s The Friday Club, which will feature a host of William Hill ambassadors alongside the Racing TV team, including Fran Berry and Kevin O’Ryan on track from Friday 27th September.
Andrew McCleave, Head of Marketing (Ireland), said: “We’re delighted to partner with Dundalk Stadium for the 24/25 racing season. At William Hill, we’re proud to have offered more top prices on horse racing than other major bookmakers, as we have done in June, July and August, and we look forward to bringing that to Dundalk with our Top Price Guarantee offers across all our William Hill race meetings whilst also supporting the beating heart of Irish racing.
“We’re also extremely excited to announce our sponsorship of Racing TV’s The Friday Club. The show has become essential Friday night viewing for all racing fans and acts as the perfect companion to the action on the Polytrack, and we’re looking forward to involving our ambassadors on screen this season.”
Lisa O'Connor, Sales and Marketing Manager, at Dundalk Stadium, added: "We're excited to announce a new partnership with William Hill, a leading name in the world of horse racing. This collaboration aligns perfectly with our shared commitment to providing exceptional experiences for our customers. We're confident that William Hill's support will enhance the excitement and atmosphere at Dundalk Stadium. We would like to thank William Hill for their support, not only of our racecourse, but of Irish Racing itself."
